Social Media Marketing has become an important part of most online marketing campaigns here at 1926 Marketing. Its popularity has grown considerably the past five years creating a huge marketing opportunity for those who take advantage of this new form of advertising. It’s astonishing how many benefits some companies receive from social media, but we caution those considering it as part of their marketing strategy to learn how to use it effectively so that they can avoid the major pitfalls. For those who understand social media, it can be a powerful tool for both gaining and retaining clients, but at the same time, improper use can lead to dismal results and wasted money.
There are several reasons to include social media in a company’s marketing strategy, but amazingly, the most important reasons are almost always overlooked. This can be harmful to a business as it often leads to improper implementation and misguided strategies. This eventually leaves those using social media wondering why they ever started. For this reason, it’s important that those individuals considering social media as a marketing strategy first consult with a professional to see if social media marketing would be a good fit for their business. Although social media is the preferred marketing channel for most consumers, it’s not right for every business.
Scientific Social Media
Too often, social media marketers rely on their “gut instinct” to make important business decisions. Precious time resources can be wasted playing this guessing game with social media. We prefer to make the marketing process as scientific as possible. We use social media tools that help us identify the most profitable things to do to get the most out of your social media marketing.
Strategic Social Media
They very best social media marketing is driven by a clear purpose. Our social media marketing strategists help you set clear campaign objectives that lead to the best results in the shortest amount of time. Many social media marketers fly by the seat of their pants, but your business deserves a more level headed approach.
Transparent Social Media
Secrets don’t make friends, and they surely don’t make for great business partnerships. We see the relationship with our clients as a long-term partnership. Long-lasting relationships are founded on honesty and transparency. At 1926 Marketing, we are transparent in our work and we expect the same from our clients. A clear and mutual understanding leads to clear and mutual campaign objectives and expectations.
Proactive Social Media
As an social media marketing agency, we are the internet marketing “agents” for our clients. This means we have the power to act rather than react. We are proactive in our efforts to preempt social media changes. We accept responsibility for our actions, the good and the bad. “Agency” doesn’t just describe what we are, it means we are “proactive.” At 1926 Marketing, our approach to social media marketing is proactive.