Twitter updates expanded tweets for more interactive content

New Bird

For a social messaging service that features a rather restricting number of characters per message, Twitter exploded into fame during its early day. And whether we accept it or not, it has since skyrocketed as a mainstream icon of modern pop culture, with the simplicity and 140-character limitation still intact which contributes to its charm and its booming user base.

 

The past few years brought a ton of new changes to the Twitterverse; from interface redesigns, and new capabilities to prop its already useful features, to acquisitions and partnerships to stuff up its integrations with other services and expand its reach online. Today, the company has announced that it has updated its expanded tweets feature in order to give its users access to more interactive content.

Twitter introduced its expanded tweets feature to let users view linked photos and videos without having to leave twitter.com. Earlier today, the company announced that it has updated this feature to allow you to discover more interactive experiences inside any tweet on both its Web and mobile sites. It now also lets you content previews, view images, play videos and more.

“You’ve probably expanded Tweets before to play videos from YouTube or see photos from Instagram.” said Michael Sippey, Director of the Product Team over at Twitter. “Now, a diverse and growing group of new partners like The Wall Street Journal, Breaking News, and TIME also deliver rich content inside Tweets containing a link to those Web sites.”

When you click on tweets on your feed that carry a link to a story from one of Twitter’s new content partners, you will see a preview. This includes the headline, the introduction and even the Twitter accounts of the publisher and the writer. From here, you can read the article, follow the @user accounts, reply, or retweet these posts. This is in addition to the site’s capabilities to include photos and playback videos.

Other new partner sites include the announcement on Twitter’s blog include The New York Times, The San Francisco Chronicle, Der Spiegel, WWE, Buzzfeed, TMZ, Lifetime, Dailymotion and BET’s 106 & Park. This is a really useful update, given that a lot of people use Twitter as their news curating system online.

“This easy new way to discover content from the Web begins rolling out to everyone on twitter.com and mobile.twitter.com starting today, and it’s coming soon to Twitter for iPhone and Twitter for Android.” Sippey adds.

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