As much as we all hate to admit it, most of us obsess over the fact that what we post on social media may or may not get enough ‘likes.’ We want everyone to be able to see what we’re doing, what we ate for lunch, people we hung out with, places we saw but we want to do it in a way where people will like the content we put out there – or else what’s the point of posting it, right? The same goes for business owners.
A lot of companies, especially the ‘newbies’ want to look established and popular on their Facebook pages or maybe it’s the simple fact that they want to outshine their competitors. So how can they do that in the quickest and easiest way? They purchase Facebook likes.
Think about it this way. Purchasing Facebook likes is almost like paying someone to be your friend. You wouldn’t want to pay someone to pretend they are interested in you or like you. Instead you would want them to value you, respect you and have a real authentic friendship. When it comes to your business you want your ‘likes’ to be completely organic because that means the people who like your page are true and real supporters of your product and company.
When you purchase likes, it’s difficult to distinguish which ones are real or fake. More than likely it’s people who are paid to click that button or they’re more than likely fake accounts which can be very harmful to your page. These accounts are unlikely to engage with your page, which means a lower engagement rate. Why is this important? Well Facebook developed an algorithm, which for those of you who aren’t familiar with it, it determines what posts appear in your newsfeed. If you don’t have good content or if people aren’t engaging in your posts, it gets pushed down to the very bottom of their newsfeed making it harder to reach those who are genuinely interested in your page.
Purchasing likes may make your page look better by a larger number, however it isn’t the best choice. Building an audience doesn’t happen over night as we all know and at the end of the day it really boils down to one question you should ask yourself – is having a large number of paid likes more important to you or is building a real, organic audience that value what you’re doing more important?